FreshDirect custom-prepares and delivers groceries and meals directly to its customers. The company grew popular for its distribution of organic food and locally grown items, as well as items that consumers see in supermarkets daily. The company employs almost 2000 employees and has so far served almost 250.000 customers. The increase in internet usage and orders, as well as the optimization of the business processes, ejected the company to No. 58 on the Internet Retailer Top 500 Guide.
The company continues to grow despite current recession, as their prime marketing is based on the idea of lower price for higher quality. Apart from that
, FreshDirect grew popular for its convenience, fresh food and lower prices than many Manhattan supermarkets.
Companies like FreshDirect are moving towards lower gass emissions as a result of the new anti-idling legislation, that was enforced by New York Mayor Michael Bloomberg on February 2009. The law prohibits delivery vehicles to idle longer than 3 minutes in the city and 1 minute in the vicinity of schools. Since fines range from approximately $25 to $22,500, the companies are aiming at improving driver habits and in the worst case, remotely turning of the vehicle in case of serious offense.
Telargo's flexible approach is empowering companies as FreshDirect to customize their solution according to their demands and the regulations they would like to satisfy. Telargo’s open programmable logic control allows customers to monitor the situation at every parameter they want. Customer can receive a complete real-time overview of the temperature in the freezers and cold rooms, as well as the constant monitoring of the critical parameters. When a certain parameter exceeds critical value, the alert is sent to the control center. This allows the logistic personnel to react instantly, while they are able to document and export all the ongoing events when they need a documented fact. In addition, Telargo designed and installed an automatic engine shut-off signal system that can be remotely set and changed by the customer to signal shut off of the vehicle engine after the Telargo system recognizes the engine has been idling for a specified period of time (e.g. 1 minute, 3 minutes, 5 minutes or any other time parameter specified by the customer). This has saved the Company thousands of dollars in potential fines from the City and State of NY, for non-compliance with its stringent vehicle idling parameters.
Since FreshDirect is a company that made its fortunes on quality control and fresh food, they demand an upgradable solution, that offers more than just idling control. Telargo service allows them to maintain the highest level of flexibility, while still remain certified and SAP compliant.
Visit FreshDirect website.
